Dvora Goldstein
As a digital agency, deciding between building responsive mobile websites versus going all in with native mobile apps can be difficult. Obviously, you want to invest in the technology that your clients have the most demand for and from which they’re most likely to derive value. On the one hand, creating a responsive website is … Read more
Nowadays, you don’t need web development skills to create big and amazing things. It doesn’t matter if you want a professional portfolio, a personal blog, or a full-fledged online store — as long as you have a big idea, then all you need is the right tool to get started. BigCommerce is one of the … Read more
Whether you’re an online marketer, blogger, or anyone who requires an online presence, you need a social listening strategy to build a trustworthy brand. Remember that the “social sphere” is filled with judgmental folks. So much so that a single post can cost you the integrity of your entire brand — regardless if the information … Read more
Business is all about generating leads and conversions. Without satisfying these two metrics, death is imminent. Fortunately, the digital realm has provided marketers with an array of avenues to fill a sales funnel. In the past several years, thanks to the meteoric rise of video content, webinars have become one of the most powerful formats … Read more
Anything’s easy if you only know how. Same goes for building a business centered on online courses – it’s easy when you know how. Which is the point of this article. Before you can build superior online courses you need to have a roadmap. This roadmap should: Start with what you’re going to specialize in … Read more
A blog is like planting an acorn. One day it will bring in hundreds of new leads every day, but in the meantime you need to spend time and money on it. Unlike social media channels, a blog takes time to generate results. Only optimists plant acorns. A company blog is a huge commitment, so … Read more
Marketers love webinars, but you are a blogger, not a marketer. Right? Wrong. Everybody needs to market themselves. Even employees need to convince the boss that they are doing a good enough job. Those who don’t bother find themselves top of the redundancy list next time the company is reorganizing. To succeed as a blogger … Read more
Generating viral buzz has been an integral part of any business’ strategy. However, it goes beyond simply having a social media presence and sharing content that is potentially shareable and likeable. Viral marketing involves knowing your audience, what clicks with them, and ensuring you follow through. Here are a few tips and best practices for … Read more
There aren’t enough hours in your day to spend time growing your social connections as you know you should. There are many more effective ways of growing your social presence than spending hours on Twitter, Pinterest and Facebook. Bloggers are short of time, and need to make every minute count, so you need to use … Read more
Not enough blog readers buying your products? Join the club. If you could only work out where you are losing leads then you could fix them. If you are a blogger who wants to earn more, then converting more readers into buyers is what you want to do. This article will show you how to … Read more