Freddy Muriuki
Just the other day, Steve, an old friend of mine, asked me to help his wife, Liza, get into freelance blogging. Well, a huge chunk of my online earnings come from blogging about digital marketing, WordPress and web design, but between you and me, I had no idea where to start her off. I mean, … Read more
Bounce rate. The monster analytics metric you love to hate because, firstly, you’ve heard a high bounce rate is bad for business, and secondly, you probably have no idea what to do to reduce your bounce rate to an all-time low. But you have absolutely no reason to fear bounce rate. After all, bounce rate is … Read more
WordPress is quite the auspicious project that has provided a million and one money-making opportunities for all and sundry. I mean, wherever you turn your eyes, you’re bound to find bloggers, small businesses, and big corporations taking advantage of the features WordPress provides to push their business agenda forward. Once just a blogging platform, WordPress … Read more
It’s 2015 already and nearly everybody I know is on that New Year’s resolution craze. I have a few resolutions too, like smoking lesser this year than I did last year. I also want to stay on top of my deadlines a little better than I did last year but enough about me. Point is, … Read more
Search engines and SEO as a profession have come of age. Since the days of spammy content, keyword stuffing, unnatural links and other black-hat techniques, search engine optimization has evolved tremendously. In this time and era, you ought to be very careful when optimizing any site for search engines because if you step too far … Read more
Demographics, geographical location and psycho-graphic factors are some of the phrases thrown around when people talk marketing strategy. And rightly so, since these are among factors you need to keep in mind when starting a new business. In other words, you need to have a clear understanding of your target customer to succeed in any … Read more
Since inception more than ten years ago, WordPress has gone from a simple blogging platform to a robust and fully-fledged content management system that can do all manner of things. I mean, you can build anything you want from a million-view news site such as CBS News to social networks to eCommerce sites just to … Read more
Social media plays a pivotal role in driving traffic to your website. This is unlike a few years ago when search engines dominated the realm of web traffic generation. Today, in the era of burgeoning social networks and bookmarking sites, we cannot ignore the place of social media as a fast-growing source of traffic. We … Read more
As a digital marketer, you most probably have a professional toolkit that makes your work easier and fun. Your toolkit could contain resources such as monitoring tools, SEO software, eBooks and blogs you love and follow among others. In this post, we’ll unveil over thirty websites you can add to your toolkit. They are inspirational … Read more