There are many reasons why a 404 page is generated on your website. This includes content being removed, a permalink structure being changed, or a link to the page being incorrect. Whatever the reason, 404 error pages can reduce your website traffic since visitors are presented with an error page instead of the page they … Read more
Google Analytics remains the most popular analytical service for website owners. It is a powerful service and is 100% free to use. By inserting a small piece of code into your website, you can get a complete understanding of your website visitors. In addition to traffic stats, you can also track events, conversions, sales, and … Read more
Multi-Vendor plugins such as WC Vendors, Dokan, and WC Marketplace, can be used to transform your WordPress website into an eCommerce marketplace where thousands of vendors sell products. A few weeks ago I showed you the best solutions for creating a WordPress marketplace in my article “How to Create a Multi-Vendor WordPress Marketplace“. I highly … Read more
Multi-vendor marketplaces such as Etsy and eBay allow multiple sellers to sell through one centralised marketplace. It can be hugely profitable. By allowing others to sell through your marketplace, you can offer offer a huge number of products and expand your business quickly. These marketplaces are attractive to vendors (the sellers) as they do not … Read more
SEO companies and digital agencies have to project a professional image to clients. A basic website design will simply not do. You will be glad to hear that there are hundreds of stylish WordPress themes that were created specifically for marketers. In this article I have created a list of 101 of the best designs. … Read more
WordPress has long been the platform of choice for religious websites, charity websites, and other non-profit organisations. The affordability of premium designs is enticing, but it is the unique features offered in non-profit WordPress themes that attract many non-profit organisations to use WordPress. Custom post types help add galleries and portfolios and unique features such … Read more
Email marketing is a popular way for bloggers to connect with readers and promote their products and services. It’s a key tool of affiliate marketers too. Regular readers will know that I have stopped sending out newsletters as I want to connect with people directly through my blog and through my YouTube channel. I do … Read more
We all know the importance of website performance. A faster website will help retain visitors and lead to higher rankings in search rankings and more traffic. I optimised this blog again last month when I revisited the popular WordPress caching plugin WP Rocket. In addition to WP Rocket, I helped speed up this website a … Read more
Advertising remains one of the key ways of monetising a website. This is particularly true for content websites that increase profits by increasing page views. Apart from widgets, the core version of WordPress does not give you any functionality to integrate banners and track advertising on your website. Thankfully, there are many good WordPress advertising … Read more
WordPress caching plugins are an essential part of optimising a WordPress website. For a long time I used W3 Total Cache. Packed with hundreds of options, W3 Total Cache could be quite overwhelming for WordPress beginners, but the reason I stopped using it is because it was causing some SEO related issues. In 2014 I … Read more