Like most blogs, I have a Facebook page that shares the articles I publish on this blog and the videos I publish to YouTube. Despite the fact that Facebook is a powerful way to connect to an audience, I devote next to no time or energy to the platform. Firstly, because I generally find Facebook … Read more
Five months ago I decided to close my newsletter. I explained my reasons in detail in an article entitled “I Do Not Want Your Email Address“. This decision went against everything internet marketers tell you to do. Across the board, the vast majority of internet marketers and bloggers state that “The Money is in the … Read more
Whether you are a blogger, YouTuber, or a business owner who is trying to increase traffic and conversions, the goal should always be to connect with your audience. This is not always as straight-forward as it first appears. Your audience is always growing and evolving. As are you. You need to be conscious of who … Read more
It is two days since I returned from Paris where I attended WordCamp Europe 2017. Since I am struggling for time today, and since my WordCamp recaps always end up being thousands of words long (see my recaps for 2015 and 2016), I will not be able to publish the review of my Paris journey … Read more
Yesterday I made a small but significant change to this blog and returned my blog index to the front of this domain. Over the last few years we have seen many popular blogs move their blog index off their home page and use a landing page instead. This allows them to push products and services … Read more
The nature of business means that most people do not divulge exactly how their website or service makes money. This is why I always find it interesting when someone talks about the ins and outs of their business and share information that other website owners and entrepreneurs will find useful. James Laws, co-founder of WP … Read more
Who is your audience? Who are you writing for? These seem like simple questions, don’t they? If you had asked me these questions in the past, I would have told you that I write articles for my subscribers. I would have told you that I write articles for my regular readers. I am not so … Read more
Anything’s easy if you only know how. Same goes for building a business centered on online courses – it’s easy when you know how. Which is the point of this article. Before you can build superior online courses you need to have a roadmap. This roadmap should: Start with what you’re going to specialize in … Read more
Affiliates need to work hard for their money. They need to create landing pages and detailed reviews on their blogs, they need to check stats and conversions frequently to see what is performing well, and they need to take risks for everything to pay off. Deciding which product or service to promote is very important, … Read more
There is a mistake that all website owners and content owners make at one point of their career. They make the mistake of publishing content on too wide a variety of topics. To help find an audience, it is better to stay focused on one or two topics that are closely related. Diverging from these … Read more