Logos are at the heart of every brand identity. It is how people recognise your product, your service, and your company. Designing a logo, or having one designed, is an important part of a website’s development and key to its online and offline marketing strategy. I have had logos designed in a number of different … Read more
WP Engine is a popular WordPress hosting company that offers a managed hosting service. Historically, I have been one of the few WordPress bloggers who have not been actively promoting them. A number of people queried this stance when I was over in Vienna for WordCamp Europe 2016 and kept going on about how much … Read more
Affiliate marketing is an industry in which companies reward people who generate business for them. These people are known as affiliates. There are a lot of ways in which affiliates can generate leads and sales for companies. This includes email marketing, Pay Per Click (PPC) marketing, content marketing, and more. I have monetised my websites … Read more
The “Referral Traffic” stat in Google Analytics is a great way of seeing which websites have been sending visitors to your websites. I check the page every couple of weeks to see if an article of mine has been referenced in a forum or blog post. If an article of mine has been linked, I … Read more
Video intros are displayed at the start of videos by most YouTube stars. They are an important part of branding and marketing yourself and your video channel online. Having a unique video intro designed for you can be expensive. It could cost you several hundred dollars, or even thousands of dollars, to have a unique … Read more
Google Maps is one of my favourite online services. One of the reasons it has become so successful is because of how developers can integrate Google Maps into their own projects. I see Google Maps used every day in mobile apps and website contact forms. 10Web have created a fantastic WordPress Google maps plugin called … Read more
Bloggers frequently review products and services on their blogs. It is a great way to share your own good and bad experiences with a particular product. Reviews are also a great source of income for a blog. A large percentage of the income that my blogs have generated have come from the income that was … Read more
Whilst wasting time on Twitter the other day I came across a link bait article by Make a Websitehub that looked at the best WordPress plugins for SEO, social media, and conversion rate optimisation. Infographics have been overwhelming the internet the last few years, but what stood out about the infographic is that it showed … Read more
Companies spend a lot of time tweaking their landing pages and testing results to see what helps increase sales and what does not. One of the most effective ways of increasing sales to your product or service is to adopt a professional looking pricing table. Pricing tables are common place online. Every website hosting company … Read more
Most of the websites I have launched during my online career have been developed because of a passion or interest in a particular subject. Knowledge is power and sharing my knowledge of a subject has been the foundation of every success I have had. My latest passion is cars. I never used to be a … Read more