It’s so important to realize that tracking your business’s content marketing strategy is vital for success. Without tracking, you’ll be unable to highlight your shortfalls or identify the weaker spots in your campaign. Without this information, you won’t be able to streamline or optimize your strategies which will result in you spending more money when … Read more
As a digital agency, deciding between building responsive mobile websites versus going all in with native mobile apps can be difficult. Obviously, you want to invest in the technology that your clients have the most demand for and from which they’re most likely to derive value. On the one hand, creating a responsive website is … Read more
Multi-Vendor plugins such as WC Vendors, Dokan, and WC Marketplace, can be used to transform your WordPress website into an eCommerce marketplace where thousands of vendors sell products. A few weeks ago I showed you the best solutions for creating a WordPress marketplace in my article “How to Create a Multi-Vendor WordPress Marketplace“. I highly … Read more
Multi-vendor marketplaces such as Etsy and eBay allow multiple sellers to sell through one centralised marketplace. It can be hugely profitable. By allowing others to sell through your marketplace, you can offer offer a huge number of products and expand your business quickly. These marketplaces are attractive to vendors (the sellers) as they do not … Read more
SEO companies and digital agencies have to project a professional image to clients. A basic website design will simply not do. You will be glad to hear that there are hundreds of stylish WordPress themes that were created specifically for marketers. In this article I have created a list of 101 of the best designs. … Read more
Developers of digital products and digital content have to wear many hats. It is not enough that they spend time developing a good product, they also need to market their products and offer support to customers. It can be a difficult juggling act. I think to is fair to say that most developers are not … Read more
Internet marketing gets a bad reputation; despite the fact that the term covers everything from blogging to search engine optimisation. For many people, when they think about internet marketing, they think about forums such as Warrior Forum and crap eBooks that sell for ridiculous prices. They rarely think about reputable businesses and professional bloggers. It … Read more
Demographics, geographical location and psycho-graphic factors are some of the phrases thrown around when people talk marketing strategy. And rightly so, since these are among factors you need to keep in mind when starting a new business. In other words, you need to have a clear understanding of your target customer to succeed in any … Read more
As a digital marketer, you most probably have a professional toolkit that makes your work easier and fun. Your toolkit could contain resources such as monitoring tools, SEO software, eBooks and blogs you love and follow among others. In this post, we’ll unveil over thirty websites you can add to your toolkit. They are inspirational … Read more
There comes a point in every digital marketer’s life where one must graduate from an amateur to a professional. Once you’ve fully grasped the foundation concepts of marketing, learned the inner workings of the best digital strategies and platforms that work for your business and figured out what metrics are applicable to determining ROI; it’s … Read more