Demographics, geographical location and psycho-graphic factors are some of the phrases thrown around when people talk marketing strategy. And rightly so, since these are among factors you need to keep in mind when starting a new business. In other words, you need to have a clear understanding of your target customer to succeed in any … Read more
You have a few options when it comes to using images in your blog posts, eBooks, marketing materials and everything else you use to sell. Grab screenshots, take your own photos or go to one of the many stock image websites to see if you can grab an image for free or pay a small … Read more
Some folks just want to get away from that monotonous office job, while others simply need a way to make a little extra scratch while looking after the kids. Whatever your reasoning, there are plenty of ways to make money online. We’ll outline over 60 ways to put more cash in your pocket without leaving your … Read more
As a digital marketer, you most probably have a professional toolkit that makes your work easier and fun. Your toolkit could contain resources such as monitoring tools, SEO software, eBooks and blogs you love and follow among others. In this post, we’ll unveil over thirty websites you can add to your toolkit. They are inspirational … Read more
Gone are the days when Instagram’s competitive advantage was “to make it look vintage”. Having just celebrated its fourth birthday, Instagram has grown from a simple mobile photo-sharing service to one of the largest social networking platforms in the world. With over 200 million monthly active users and 20 billion photos shared, it’s easy for … Read more
I have been really impressed with the quality of free WordPress themes released this year. The standard has really improved over previous years. Earlier this year, I shared with you all 100 Great Free WordPress Themes for 2014. Today, I would like to share with you another collection of free WordPress themes from 2014. The … Read more
There’s a few things I hate about OptimizePress, and a few things I love. I’ll get to that soon, but let me be transparent on the front end. While it’s the bread butter and sweet brown sugar for some of the best copywriters, digital marketers, and content curators in the game, it’s only one of the many software … Read more
There comes a point in every digital marketer’s life where one must graduate from an amateur to a professional. Once you’ve fully grasped the foundation concepts of marketing, learned the inner workings of the best digital strategies and platforms that work for your business and figured out what metrics are applicable to determining ROI; it’s … Read more
WordPress Simple Paypal Shopping Cart is a free WordPress plugin that lets you insert an “Add to Cart” button into any post or page. The simple system transforms your website into a basic eCommerce website. The plugin was developed by Tips and Tricks HQ. You will recall that I recently reviewed their gallery plugin Simple … Read more
MemberPress is a plugin that allows you to turn your WordPress website into a membership site. The plugin can be used to restrict access to your entire site, certain sections of it, or even just individual pieces of content such as posts, ebooks, or other types of files. The plugin works with any WordPress theme … Read more